Examlex
Expenses incurred in connection with conducting a trade or business activity or in connection with production of income are generally deductible,but personal expenses are generally not deductible.
Performance Measure
Metrics used to evaluate the effectiveness, efficiency, and progress of a project or employee towards achieving objectives.
Cost Per Action
A digital advertising payment model where advertisers pay for a specific action, such as a sale, click, or form submission, tied directly to their advertisement.
Cost Per Click
A digital advertising metric that calculates the amount paid by an advertiser for each click on their ads.
Cost Per Thousand
A metric used to price advertising, measuring the cost to reach a thousand viewers or impressions in a given medium.
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