Miller Brewing, Which Was Acquired by Philip Morris, Was Related

question 9

Multiple Choice

Miller Brewing, which was acquired by Philip Morris, was related to the parent company's tobacco business because it was possible to create important marketing commonalities: both beer and tobacco are mass market consumer goods in which brand positioning, advertising, and product development skills are crucial to create successful new products. This is an example of which of the following?

• A) Transferring competencies
• B) Leveraging competencies
• C) General organizational competencies
• D) Economies of scope
• E) Organizational design skills

---

Definitions:

Organisational Units

Organisational units are the structured subgroups within a larger corporation or entity, designed to perform specific functions or tasks in alignment with the organization's objectives.

Balanced Scorecard

A strategic planning and management system used to align business activities to the vision and strategy of the organization by monitoring performance against strategic goals.

Fundamental Characteristics

Essential attributes or qualities that define the nature or essence of something, often critical for understanding or analysis.

Continuous Improvement

A persistent initiative aimed at elevating the quality of products, services, or processes through both minor adjustments and major advancements.