Examlex
Which of the roles salespeople play in consultative selling is most dependent upon the salesperson's business, industry, and customer knowledge?
Negative View
A pessimistic perspective or outlook on life, events, or situations, often characterized by a focus on the negative aspects.
Beck
Refers to Aaron T. Beck, an American psychiatrist who is considered one of the founders of cognitive therapy, which focuses on identifying and changing negative thought patterns.
Negative Thinking
A pattern of focusing on the worst aspects of a situation, often leading to pessimism and a lack of motivation.
Beck's Assumptions
Cognitive distortions identified in cognitive therapy, especially in the treatment of depression, which describe common negative thoughts about oneself, the world, and the future.
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