Need-Satisfaction Personal Selling Is Based on the Idea That

question 56

Multiple Choice

Need-satisfaction personal selling is based on the idea that:

• A) Customers need to be told what they want.
• B) The customer needs to know what products the firm offers.
• C) Salespeople should be friendly because customers need to feel that they are appreciated.
• D) Customers purchase to satisfy a particular need or set of needs.
• E) Customers have only one need at a time and it must be met before the salesperson can interest them in any other product.

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Definitions:

Creditors

Individuals or entities that are owed money or other assets by another entity, known as the debtor.

Surety

A person or entity that takes responsibility for another's performance of an obligation, such as repaying a loan or fulfilling a contract.

Guarantor

A person or organization that commits to covering someone else's financial obligations or contract performance should the primary party fail to fulfill their responsibilities.

Fraud

Fraud is an intentional deception made for personal gain or to damage another individual.