Unfortunately, the Needs-Satisfaction Approach Tends to Increase the Defensiveness of Some

question 72

True/False

Unfortunately, the needs-satisfaction approach tends to increase the defensiveness of some prospects because the salesperson rapidly moves to the persuasive part of the sales message.

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Definitions:

Efficient

Refers to the optimal use of resources to achieve the desired outcome with minimal waste or effort.

MSB = MSC

A condition in economics where the marginal social benefit of production is equal to its marginal social cost, considered an optimal point of resource allocation.

Network Externality

The increase in the value of a good or service to an individual is greater when a large number of others own or use the same good or service.

Positive Externality

A beneficial effect experienced by a third party due to an economic activity, without compensation.