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Jane is difficult to work with.Whenever she is successful she takes full credit for what has happened.However,whenever she is unsuccessful she attributes her failure to bad luck or to one of her fellow employees.She is guilty of:
Value Chains
The full range of activities that businesses undergo to bring a product or service from conception, through production, delivery to the consumer, and final disposal, adding value at each step.
Market Position
Describes a brand's unique spot in the marketplace, determined by consumers' perceptions of the brand and its competitors.
Transnational Strategy
A business approach that combines global integration with local responsiveness to efficiently manage operations across borders.
Market Entry
The process or strategy by which a company enters a new market or industry, confronting barriers to entry and competition.
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