Examlex
make decisions in organisations.
Preference Development
The process by which consumers or buyers develop a liking or selection for certain products or brands over others through marketing, experience, or information gathering.
Alternative Evaluation
The process of assessing the advantages and disadvantages of different options before making a purchasing decision.
Consumer Purchase Decision
The process a consumer goes through in choosing a particular product or service, influenced by internal and external factors.
Financial Transaction
An agreement or exchange between two parties involving the transfer of money, goods, services, or property.
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