Which of the Following Are Considered Ethical Behavior

question 82

Multiple Choice

Which of the following are considered ethical behavior?

• A) Exaggerating product benefits
• B) Withholding relevant information from the customer
• C) Providing answers to questions to which they do not know the answer
• D) Both b and c
• E) None of the above

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Definitions:

80/20 Principle

A rule suggesting that 80% of outcomes result from 20% of all causes for any given event.

Key Accounts

Large, significant customers that contribute a substantial portion of a company's revenue.

Undifferentiated

Marketing strategy that targets a broad market with a generic message and product, ignoring segment differences.

Break-even

The point at which total costs and total revenues are equal, resulting in no net loss or gain for a business.