An Innovation Strategy Works Well Only for Simple Change

question 167

True/False

An innovation strategy works well only for simple change.

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Definitions:

Strategic Thinking

The process of analyzing critical factors and variables that will influence the long-term success of a business or decision.

Relationship Selling

A sales approach that focuses on creating and maintaining positive relationships with customers as a means to secure long-term business and loyalty.

Customer Loyalty

The likelihood of previous customers continually choosing one company's products or services over its competitors, often due to positive experiences and satisfaction.

Cognitive Dissonance

The psychological discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.