Mark Is a Salesperson Who Understands the Importance of Ensuring

question 23

Multiple Choice

Mark is a salesperson who understands the importance of ensuring customers value their interactions with him. Accordingly, Mark focuses on possessing _________________, one of the components of the Two-Factor Model of Buyer Evaluation.

• A) Evaluative attributes
• B) "Must-have" attributes
• C) Delighters
• D) Good products
• E) Physiological attributes

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Definitions:

Skim Company Funds

The unauthorized diversion of company funds, typically for personal use, which is illegal and unethical.

Criminal Activity

Conduct that constitutes an offense and is punishable by law, typically involving acts harmful or threatening to the public.

Irresistible Impulse Test

A legal standard used to evaluate the criminal responsibility of a defendant who claims mental illness prevented them from controlling their actions.

Mental Deficiency

A dated term referring to a range of intellectual disabilities or developmental disorders that impact cognitive functioning and adaptive behaviors.