A Buyer's Need for "Understanding the New Technology Associated with a Particular

question 138

Short Answer

A buyer's need for "understanding the new technology associated with a particular purchase" reflects a _______________ need (one of the five general types of buyer needs).

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Definitions:

Stimulus Generalization

The psychological phenomenon where a response to a specific stimulus is elicited by similar stimuli, indicating a lack of discrimination.

Panic Attack

A sudden onset of intense fear or discomfort, marked by various physical and psychological symptoms that occur abruptly and peak within minutes.

Observational Learning

A learning process in which individuals change their behavior after observing others' behavior and the consequences of such behaviors.

PTSD

A psychological disorder known as post-traumatic stress disorder arises from experiencing or observing a horrifying event, leading to severe anxiety, nightmares, and flashbacks.