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________________ Refers to a Purchase Decision That Occurs When a Buyer

question 53

Short Answer

________________ refers to a purchase decision that occurs when a buyer is purchasing a product or service for the first time.


Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or end.

Perception

The cognitive process of interpreting and organizing sensory information to understand the environment.

Consensus

General agreement among a group of people or the general opinion of a group.

Distinctiveness

Refers to how much an object or person stands out as compared to others in the same category or environment.

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