_____________ Price Refers to the Price Buyers Determine for Their

question 3

Short Answer

_____________ price refers to the price buyers determine for their final product through information gathered from research in the marketplace.

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Definitions:

Impulse Purchases

Items bought without prior planning or consideration, often triggered by emotions or the immediate appeal of the product.

Self-Actualization

When a person is completely satisfied with his or her life.

Habitual Decision Making

A type of consumer behavior characterized by little or no conscious effort, often because of brand loyalty or the routine nature of the product.

Internal Sources

Information or resources that come from within an organization, such as employee knowledge, company databases, or internal reports.