Which of the Following Best Describes the Purpose of Trust-Based

question 109

Multiple Choice

Which of the following best describes the purpose of trust-based sales communication?

• A) To seek the buyer's agreement.
• B) To seek the buyer's commitment.
• C) To obtain an order from the buyer.
• D) To seek common understanding between the buyer and seller.
• E) To help the buyer understand the salesperson.

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Definitions:

Internal And External Pressures

Forces or influences that originate from within an organization or from the external environment that affect an organization's operations or decision-making processes.

Structural Power

The power held by individuals or groups due to their positions within the organizational, economic, or social structures.

Legitimacy

The general perception that an action, entity, or law is appropriate, just, and acceptable within a societal context.

Employee Ownership

A business model where employees have a significant stake in the company, often through stock ownership plans, influencing its direction and sharing in its profits.