You Have Been Asked to Develop a Public Information Program

question 42

Multiple Choice

You have been asked to develop a public information program designed to minimize the delay behaviour of people who evidence one or more of the seven warning signs of cancer. Considering the research evidence presented in your text, the most effective appeal would emphasize the fact that

• A) aggressive treatment enhances one's chances of surviving cancer.
• B) precancerous symptoms are seldom troublesome or alarming, yet everyone is vulnerable to the disease and should seek early treatment.
• C) although the side effects can be debilitating, chemotherapy and radiation therapy can successfully treat many cancers.
• D) certain cancers have a very poor prognosis and a high mortality rate.
• E) individuals with cancer-free parents do not need to get alarmed about any symptoms as cancer is genetic.

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Definitions:

Agents

Individuals or entities that act on behalf of others in business transactions or negotiations.

Principals

Key stakeholders or the main parties involved in a financial transaction or agreement.

Managers

Individuals responsible for directing and overseeing the operations and activities of a company or organization, making strategic decisions to ensure goals are met.

Marginal Benefit

The increased pleasure or usefulness obtained from the consumption of one more unit of a good or service.