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Compared to persons with more long-term drinking problems, people who become problem drinkers in late middle age are
Informational Appeal
Advertising or communication strategies that focus on providing factual information or logical arguments to persuade consumers.
Emotional Appeal
A persuasive technique used in advertising and marketing to create an emotional response in the audience, aiming to influence their purchasing decisions.
Utilitarian Needs
The practical or functional aspects that consumers consider when purchasing a product, focusing on the utility and efficiency it provides.
Emotional Appeal
A marketing or communication strategy designed to elicit an emotional response from the target audience to encourage engagement or action.
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