As a General Rule, When Should the Salesperson Begin Focusing

question 73

Multiple Choice

As a general rule, when should the salesperson begin focusing on the price of the product?

• A) Never
• B) Once the prospect's needs have been defined and the salesperson has shown how those needs can be addressed with the product or service
• C) Once the prospect's needs have been defined but just prior to the salesperson introducing solutions.
• D) At the beginning of the sales dialogue to ensure the buyer can afford the product (and avoiding wasting time if the buyer can't afford the product)
• E) After asking the buyer to make a purchase (and then only if the buyer asks for the price)