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Rational Appeals
Persuasive strategies that employ logical arguments and evidence to convince an audience of a particular viewpoint or action.
Assertiveness
The quality of being self-assured and confident without being aggressive in expressing one's rights, desires, or opinions.
Referent Power
A type of influence based on the loyalty or respect one commands from others due to personal traits or integrity, rather than formal authority.
Expert Power
The influence one possesses as a result of experience, special skill, or knowledge in a particular field.
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