In the Long Run, the Multiplier

question 7

Multiple Choice

In the long run, the multiplier

• A) is twice the short- run multiplier.
• B) is greater than 1 because of the position and slope of the SAS curve.
• C) is 0.
• D) depends on the slope of the AD curve.

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Definitions:

Proof

Evidence or argument establishing a fact or the truth of a statement or proposition.

Conviction

In the conviction step of the prospect’s mental buying process, the salesperson should strive to develop a strong belief that the product is best suited to the prospect’s specific needs. It is established when no doubts remain about purchasing the product.

Trial Close

A sales technique where the seller asks a prospective buyer for their opinion or a minor decision regarding the sale, used to gauge interest or objections early.

Questions

Inquiries made to gather information, clarify doubts, or engage in a conversation, critical in sales, research, and daily communication.