Sue Is a Salesperson Attempting to Get Satisfied Customers to Go

question 22

Multiple Choice

Sue is a salesperson attempting to get satisfied customers to go "on the record" about their experiences. Sue is trying obtain ____.

• A) Statistics
• B) Confirmed benefits
• C) Anecdotes
• D) Analogies
• E) None of the above are correct

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Definitions:

Qualitative Research

Research that seeks to understand human behavior through observation and analysis of non-numerical data like texts, interviews, or images.

Quantitative Research

A research methodology that focuses on gathering numeric data and performing statistical, mathematical, or computational techniques to answer research questions.

Induction

Induction is a logical process by which general principles are derived from specific observations, commonly used in scientific research to form hypotheses and theories.

Ethical Research

The practice of conducting studies and experiments according to established ethical guidelines, ensuring respect, fairness, and care for subjects involved.