Examlex
Which of the following is part of M2?
Evaluative Criteria
The attributes a consumer considers important about a certain product.
Attitudinal Self-evaluation
The process of assessing one's own attitudes, beliefs, and predispositions, often in relation to specific subjects or behaviors.
Customer Satisfaction
A measure of how products or services provided by a company meet or surpass the customer's expectations.
Marketing Efforts
Activities undertaken by a company to promote and sell its products or services to the target market.
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