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An increase in the nominal interest rate
Value-based Promotions
Marketing strategies focused on providing customers with offers that go beyond traditional discounts, emphasizing the product or service's intrinsic value.
Place Value Creation
The development of benefits and values for consumers through the strategic location and distribution of products.
Dead Zones
Areas where mobile phones and other wireless devices cannot connect to the network due to geographic obstacles, remote locations, or insufficient network infrastructure.
Cellular Service
A communication service provided over a mobile network, allowing for voice calls, messaging, and data usage on mobile devices.
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