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If both the demand and supply increase, the equilibrium quantity__________and the equilibrium price__________ .
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Gross Rating Points, a measure used in advertising to indicate the size of an ad campaign's audience across various media platforms.
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An advertising metric that stands for "Cost Per Thousand" impressions, indicating the price of 1,000 advertisement views on a webpage.
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The total number of different people or households exposed to an advertising campaign, message, or channel over a specific period.
Advertising Appeal
The underlying theme or idea used in an advertising campaign to attract the target audience’s interest and persuade them.
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