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For consumers, chocolate chip cookies and doughnuts are substitutes. So, an increase in the price of chocolate chip cookies will lead to a rightward shift in the demand curve for doughnuts.
Chief Information Officer
An executive responsible for managing and implementing technology and information systems within an organization.
Information Systems
Systems that manage and process data to support decision-making and operations in an organization.
Big Data
Information collected in massive amounts and at unprecedented speed from both traditional and digital sources that is used in business decision making; complex structured or unstructured sets of information that traditional processing applications are unable to analyze.
Structured
Organized in a predictable, efficient, and systematic manner to facilitate processes, projects, or information management.
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