A Normative Statement Is

question 303

Multiple Choice

A normative statement is

• A) one that does not use marginal concepts.
• B) about what is.
• C) always true.
• D) about what ought to be.

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Definitions:

Brand Extension

Brand extension involves using an existing brand name on a new product category, levering brand equity to enter new markets or sectors.

Sugar-Free Drink

A beverage that does not contain sugar, often sweetened with artificial sweeteners or natural alternatives.

Product Line Extension

The addition of new products to an existing product line to attract new customers or to capitalize on existing brand loyalty within the market.

Product Life Cycle

The stages a product goes through from development and introduction to the market, through growth and maturity, and eventually decline.