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If there is a direct relationship between two variables,
Perceived Environment
How individuals interpret or view their surroundings, which can greatly influence their thoughts, behaviors, and actions.
Strategy Formulation
The process of deciding the best courses of action for accomplishing organizational objectives and hence achieving organizational purpose.
High Differentiation
A strategy or condition where products, services, or organizations are distinctly different from those of competitors.
Marketing Managers
Professionals responsible for planning, directing, or coordinating marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors.
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