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-The slope of the line in the above figure is
Level of Involvement
Refers to the degree of perceived relevance and personal importance that an individual attaches to a product, activity, or decision, affecting information processing and decision-making.
Available Income
The portion of an individual's or household's income that is available for spending, saving, or investing after taxes and other deductions.
Type of Involvement
Refers to the level of personal interest and importance that a consumer places on the acquisition, consumption, and disposal of a good or service.
Relationship
A connection, association, or involvement between individuals or entities based on emotions, commitments, or agreements.
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