Jelly Beans and Popcorn Are Substitutes

question 51

Multiple Choice

Jelly beans and popcorn are substitutes. A fall in the price of a bag of jelly beans will________ the demand for popcorn and the price of popcorn will________ .

• A) increase; rise
• B) decrease; rise
• C) decrease; fall
• D) increase; fall

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Definitions:

Emotional Route

A pathway by which emotional responses are elicited, often referring to how emotional reactions can influence decision-making.

Persuasion

The active and conscious effort to change an attitude through the transmission of a message.

Cognitive Dissonance

The inner conflict encountered by someone who possesses multiple beliefs, ideas, or values that contradict each other at the same time.

Attitude Accessibility

Refers to the ease with which an attitude can be retrieved from memory.