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Mike transfers securities to an irrevocable trust and gives Rachel the power to determine who will receive the trust's income and assets. Rachel, her estate, and her creditors cannot be beneficiaries or receive the trust assets. Rachel has a general power of appointment.
Generic Branding
A branding strategy that emphasizes the product category rather than a specific brand, often used for products perceived as commodities.
Reseller Licensing
Agreements that grant a business the right to buy products and sell them again, often under the brand name of the original manufacturer.
Mixed Branding
A marketing strategy where a company markets products under both its own brand and under the brand names of other companies.
Distinctive
A characteristic or feature that sets a person, object, or concept apart from others, making it easily recognizable or unique.
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