Grace Is Attempting to Classify a New Account Using Portfolio

question 152

Multiple Choice

Grace is attempting to classify a new account using portfolio analysis.She believes she is in a strong competitive position, but she also believes the account opportunity is low compared to other opportunities. Which of the following best represents what Grace's selling effort strategy should be?

• A) Assign the account to a telemarketer until a breakthrough is made.
• B) Make a heavy investment in the selling effort in an attempt to strengthen her competitive position.
• C) Allocate a small portion of her time to the account until her competitive position improves.
• D) Allocate a moderate level of selling effort in order to maintain the current competitive position.
• E) Both A and C above are good options

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Definitions:

Mature Market

A market that has reached a state of equilibrium or saturation, with slow growth or no growth in demand.

Arthritic Support

Assistance or products designed to help individuals suffering from arthritis, aiming to ease pain and improve mobility.

Image-Oriented Advertising

focuses on creating a visually appealing representation of a product or brand to evoke emotional responses rather than providing detailed information.

Teenager

A person who is between the ages of 13 and 19; characterized by the transition from childhood to adulthood.