Your Textbook Reports on a Behavioral Change Program to Address

question 131

Multiple Choice

Your textbook reports on a behavioral change program to address the high rate of smoking in China. This was an important study for several reasons including the fact that

• A) the number of people who smoke in China equals the entire population of the United States.
• B) almost 100% of the women in China smoke.
• C) males and females in China have equally high rates of smoking.
• D) the types of cigarettes smoked in China are more potent than in the U.S.

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Definitions:

Main Request

The principal or most important petition or demand made by one party to another.

Attention-Getting

Designed to attract and hold interest or focus towards something specific.

Audience Adaptation

The practice of tailoring communication strategies and content to suit the preferences, interests, or expectations of a specific audience.

Recommendation

An endorsement or proposal suggesting the best course of action or advising a particular choice.