Natalie Is a Sales Manager and Trying to Determine the Best

question 23

Multiple Choice

Natalie is a sales manager and trying to determine the best type of relationship to seek with the different account groups her company serves. Natalie should keep in mind that:

• A) Most customers prefer a lower level transaction-based relationship.
• B) Most customers prefer a higher level collaborative relationship.
• C) Selling costs are increased when serving accounts with higher-level relationships.
• D) The relationship desired by the customer takes priority over the cost of serving that customer.
• E) Natalie needs to keep each of the above in mind.

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Definitions:

Ethics

The moral principles that govern a person's behavior or the conducting of an activity.

Treating Others

The manner in which individuals interact with and behave toward others, often reflecting their values, beliefs, and social norms.

Organization

A structured group of people working together towards common goals, characterized by a system of roles, rules, and relationships.

Business Competition

The rivalry among companies striving for greater sales, market share, and customer loyalty within the same market.