Dana Is Looking for a Software Application That Will Allow

question 140

Multiple Choice

Dana is looking for a software application that will allow her sales organization to collect, manage, and utilize information about its customers in an effort to improve customer relationships and sales productivity. Dana should be looking for a _____________________ application.

• A) Sales Force Automation (SFA)
• B) Sales Productivity Enhancement (SPE)
• C) Customer Relationship Management (CRM)
• D) Consumer Relationship Management (CRM)
• E) Real-Time Sales Performance Management (RTSPM)

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Definitions:

Cultural Pluralism

The coexistence of diverse cultures in a society, where they maintain their cultural differences.

Cultural Assimilation

The process by which individuals or groups from different cultures come to adopt the cultural norms and values of another culture, often the dominant culture in a society.

Strategic Benefits

Pertains to the long-term advantages or positive outcomes that align with and support an organization's overarching goals.

Financial Benefits

Compensation and perks, beyond base salary, offered to employees, including bonuses, stock options, and retirement plans, to enhance job satisfaction and loyalty.