Which of the Following Statements DOES NOT Describe a Disadvantage

question 26

Multiple Choice

Which of the following statements DOES NOT describe a disadvantage associated with the theatre testing of ads?

• A) The setup will be viewed as phony by many participants.
• B) The environment is very close to a natural advertising scenario.
• C) Participants will answer like they think they're supposed to not as a reflection of how they really feel.
• D) The group effect may cause some to react to an ad when they would not have ordinarily.

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