Each of the Following Is an Argument Against Measuring Advertising

question 56

Multiple Choice

Each of the following is an argument against measuring advertising effectiveness EXCEPT:

• A) the objections of creative people
• B) assessing effectiveness can avoid costly mistakes
• C) research problems
• D) disagreement as to what to test

---

Definitions:

Ndongo

A historical African kingdom located in what is now Angola, known for its resistance against Portuguese colonization in the 16th century.

Portuguese Forces

The military organizations of Portugal, including the Army, Navy, and Air Force, responsible for the defense and security of the country.

Battalion

A military unit consisting of several companies or batteries and typically commanded by a lieutenant colonel.

Songhay Kingdom

A powerful West African state that flourished in the 15th and 16th centuries, known for its cultural achievements and military prowess.