A Methodology in Which Viewers Are Asked to View an Ad

question 32

Multiple Choice

A methodology in which viewers are asked to view an ad while a sensor aims a beam of infrared light at the eye is called:

• A) electrodermal response
• B) EEG
• C) pupil dilation
• D) eye tracking

---

Definitions:

Diminished Motivation

A reduction in the drive or desire to engage in activities or achieve goals, often due to various psychological or contextual factors.

Freeriding Increases

Refers to the situation when individual contributions to a group effort decline because people expect others to do the work.

Problem-Solving Skills

The ability to find solutions to difficult or complex issues, crucial for personal and professional development.

Interpersonal Skills

Abilities used to effectively communicate, interact, and work with individuals and groups through understanding, empathy, and effective listening.