What Is the Main Text Portion of a Print Ad

question 88

Multiple Choice

What is the main text portion of a print ad called?

• A) Subhead
• B) Layout
• C) Headline
• D) Body copy

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Definitions:

You-attitude

A communication approach focused on the needs, interests, and feelings of the audience, rather than the speaker or writer.

Audience's Point Of View

The perspective or standpoint from which an audience perceives or interprets information presented to them.

Double Negatives

The use of two negative words in the same clause, which can either cancel each other out or intensify the negation.

Credibility

The quality of being trusted and believed in, crucial for individuals and organizations to persuade or inform effectively.