Which of the Following Criteria Are Advertisers Less Likely to Use

question 51

Multiple Choice

Which of the following criteria are advertisers less likely to use in evaluating the creative work of their agencies?

• A) Consistency with the brand's marketing and advertising objectives
• B) Appropriateness for the media
• C) Likeability of the message
• D) Appropriateness for the target audience

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Definitions:

Fiscal Policy

Government policies related to taxation and spending that are used to influence economic conditions.

Aggregate Demand

The all-encompassing desire for goods and services within an economic framework, set against a particular uniform price level over a given interval.

Government Purchases

Expenditures by the government sector for goods and services that it intends to consume or invest in as part of its economic activities.

Stabilize Output

Involves government or central bank interventions to minimize fluctuations in a country's economic production or GDP over the business cycle.