Which of the Following Is NOT One of R&P's Suggestions

question 30

Multiple Choice

Which of the following is NOT one of R&P's suggestions regarding building brand awareness through recognition and recall?

• A) The brand and the category need should be connected in the primary benefit claim.
• B) A jingle or similar memory tactic should be included.
• C) The primary benefit claim in the ad should be lengthy in order to be easily understood.
• D) A bizarre or unusual execution style can be used if it is consistent with the brand attitude objective.

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Definitions:

Smell Recognition

The ability to identify and distinguish between different odors, an important aspect of sensory perception in humans and many animals.

Nuzzled

A gentle or affectionate rubbing or pushing of one's nose or face against someone or something.

Neonate's Vision

The visual capabilities and limitations of a newborn baby.

Brain Maturation

The process of growth and development of the brain, which includes the strengthening of neural connections and the pruning of unused pathways.