Which of the Following Statements About Image Advertising Is True

question 95

Multiple Choice

Which of the following statements about image advertising is true?

• A) Image advertising is used most often when there are significant functional or performance differences among brands.
• B) Advertisers often use image advertising when their products or services offer a unique attribute or benefit to consumers.
• C) Image advertising is most commonly used for business-to-business products.
• D) Image advertising is often used when competing brands are difficult to differentiate on a functional or performance basis.

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Definitions:

Lightning Discharges

Sudden electrostatic releases during a thunderstorm, where electrically charged regions in the atmosphere temporarily equalize themselves, causing the instantaneous release of as much as one gigajoule of energy.

Cloud And Ground

Refers to lightning discharges that occur between a cloud and the earth's surface.

Static Charge

An imbalance of electric charges within or on the surface of a material, which remains until it is able to move away through an electric current or electrical discharge.

Spray Painting

The application of paint or another substance through the air onto a surface via the use of a spray gun, creating a uniform and smooth layer.