Which of the Following Statements Describes a Good Reason for Using

question 10

Multiple Choice

Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?

• A) Consumers may focus attention on the celebrity and not attend to the product and advertising message.
• B) The respect, popularity, or admiration a celebrity enjoys may carry over to the product she or he endorses.
• C) Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
• D) Celebrities cannot draw attention to advertising messages in a very cluttered media environment.

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Definitions:

WHO

The World Health Organization, a specialized agency of the United Nations responsible for international public health.

Industrialized Nations

Countries characterized by advanced technological infrastructure and significant levels of industrial production.

Health Care

A broad term that refers to the maintenance or improvement of health via the prevention, diagnosis, treatment, and recovery from illness, injury, and other physical and mental impairments.

Health Insurance

A type of insurance coverage that typically pays for an insured individual's medical and surgical expenses.