Because of The________ Model, Marketers May Experience Negative Publicity

question 42

Multiple Choice

Because of the________ model, marketers may experience negative publicity if their product endorser is involved in controversy.

• A) celebrity expertise
• B) meaning transfer
• C) endorsement shift
• D) celebrity popularity

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Definitions:

Broad

Encompassing a wide range or area; not limited or narrow in scope or extent.

Social Psychological

Pertaining to how individuals' thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Hypotheses

Tentative explanations or propositions made on the basis of limited evidence, serving as a starting point for further investigation.

Critical Component

An essential element or part that is crucial for the functioning or success of a system, process, or mechanism.