Golda Has to Create an Ad Campaign for an Online

question 64

Multiple Choice

Golda has to create an ad campaign for an online subscription encyclopedia. She has gathered together all the relevant environmental information and has studied the product as closely as possible. Now it is time for the________ stage of the creative process. She needs to work on another project and put the encyclopedia project completely out of her conscious mind.

• A) incubation
• B) digestion
• C) immersion
• D) illumination

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Definitions:

Formal Proposal

A detailed document submitted to offer solutions or services to a potential client, often including objectives, methodology, and pricing.

Information

Data that has been processed, organized, or structured in a way that is meaningful to the recipient.

Solicited Proposals

Proposals that are requested by an organization or individual, often as a response to a specific need or problem.

Unsolicited Proposals

Unsolicited proposals are offers or plans submitted to an organization without a formal request, often aiming to solve a problem or provide a service.