Which of the Following Is the Best Example of a USP

question 38

Multiple Choice

Which of the following is the best example of a USP, as defined by Rosser Reeves of the Ted Bates agency?

• A) Nike has many entries in the professional sports shoe market.
• B) Energizer uses their iconic battery-operated bunny to demonstrate how much longer their batteries work than the competition.
• C) Tesla is building the Model 3, a small, completely electric battery-fueled vehicle, as their entry into this growing market.
• D) Pepsi-Cola now offers a zero calorie, zero carb beverage to compete with Coke.

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Definitions:

Negative Reinforcement

is a concept in behavioral psychology where the removal of a negative condition strengthens a behavior.

Operant

Pertaining to operant conditioning, a method of learning that employs rewards and punishments for behavior, leading to changes in that behavior's frequency.

Systematic Desensitization

A therapeutic intervention aimed at reducing an individual's anxiety responses through gradual exposure to the feared object or situation, along with relaxation techniques.

Relaxation Training

A therapeutic technique designed to help individuals learn to reduce stress and anxiety through specific physical exercises and controlled breathing.