A Potential Problem of Using Advertising with a Strong Fear

question 35

Multiple Choice

A potential problem of using advertising with a strong fear appeal message to try and discourage drug abuse by teenagers is that:

• A) fear appeals never work with teenagers
• B) a message with a high level of fear may have inhibiting effects and be tuned out by teenagers
• C) parents may be offended if the message is perceived as too frightening
• D) there is no appropriate medium

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CHAMPVA

The Civilian Health and Medical Program of the Department of Veterans Affairs, a health benefits program for eligible beneficiaries.

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Pertaining to activities, operations, or organizations not affiliated with armed forces or defense.

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A wide range of services provided by healthcare professionals aimed at diagnosing, treating, and preventing diseases and maintaining patient health.