Fear Appeal Ads Promoting________ Would Stress Negative Physical Consequences

question 80

Multiple Choice

Fear appeal ads promoting________ would stress negative physical consequences or outcomes while appeals for ________ would stress the threat of social disapproval or
Rejection.

• A) seat belts; deodorant
• B) deodorant soap; mouthwash
• C) anti-smoking; seat belts
• D) safe driving; life insurance

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Definitions:

Break-even Sales

The amount of revenue needed to cover both the fixed and variable costs, resulting in neither profit nor loss.

Unit Selling Price

The amount of money charged to a customer for a single unit of a product or service.

Unit Variable Costs

Costs that vary directly with the production volume, such as materials and labor, on a per-unit basis.

Contribution Margin Ratio

A financial metric that shows how much of a company's revenue is available after variable costs to cover fixed costs and generate profit.