Some Marketers Avoid the Use of Humour in Their Advertising

question 23

Multiple Choice

Some marketers avoid the use of humour in their advertising because:

• A) humour can put the consumer in a good mood and increase liking of the ad
• B) humour compels the receiver to engage in counterarguing
• C) effective humour is difficult to produce
• D) humour can draw attention away from the product

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Definitions:

Service Firms

Companies that provide intangible products or services to customers.

Vertical Integration

A strategy where a company expands its operations by moving into a different level of the supply chain, usually by acquiring or establishing its own suppliers or distributors.

Specialized

Referring to a focus on a particular area or sector, often implying a high level of expertise or proficiency in that specific field.

Supply Chain

The network of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.