The Purpose of Setting Specific Marketing Communication Objectives Is To

question 16

Multiple Choice

The purpose of setting specific marketing communication objectives is to:

• A) provide a benchmark against which the success or failure of the promotional campaign can be measured
• B) forecast the market share level that can be attained by good advertising
• C) put constraints on the creative department
• D) have a method of determining when to delete products from the product line

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Definitions:

Punctuation

The use of symbols such as commas, periods, and question marks in writing to clarify meaning and indicate pauses or intonation.

Apostrophe

A punctuation mark used to indicate either possession (e.g., John’s book) or the omission of letters or numbers (e.g., can’t, '90s).

Possessive Case

A grammatical construction used to indicate ownership or a relationship between entities, usually marked by an apostrophe and the letter 's'.

Indefinite Pronouns

Pronouns that refer to one or more unspecified objects, beings, or places.