Which of the Following Is the Most Plausible Target Audience

question 30

Multiple Choice

Which of the following is the most plausible target audience when the main marketing objective is to increase sales volume?

• A) Brand loyals
• B) Other brand switchers
• C) New category users
• D) Other brand loyals

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Definitions:

Economic Profits

The difference between total revenue and total costs, including both explicit and implicit costs, representing the excess returns over the firm's opportunity costs.

Total Profit

The financial gain obtained when total revenue exceeds total expenses from business operations.

Graph

A diagram representing data visually, using lines, bars, or other symbols.

Implicit Cost

Refers to the opportunity costs that are not directly paid for in money but represent the loss of value from using resources for a particular venture instead of their best alternative use.