The Three Traditional Hierarchy Response Models All Consistently View That

question 16

Multiple Choice

The three traditional hierarchy response models all consistently view that the consumer moves through three stages, even though the steps may vary. These stages, in order, are:

• A) knowledge, attention, conviction
• B) cognitive, affective, behavioural
• C) awareness, interest, desire
• D) affective, cognitive, purchase

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Definitions:

Offeree

The individual or entity to whom an offer is made in a contract situation.

Required Payments

Payments that are mandated by law or contract, which an individual or entity is obligated to make under specific conditions.

Condominium

A residential complex where individual units are owned by individuals and common areas are jointly owned by all the unit owners.

Cooperative

An independent legal entity composed of members holding shares in it; a method of acquiring residential accommodation.